Visit the DMC stand at this weekends bike show at the RDS to see DMC Santini custom suits!
AILEEN MORRISON’S LONDON DREAM FURTHER ASSISTED by DMC Sports
DMC Sports Ireland, the Irish distributor for the Santini brand amongst others, has today announced a sponsorship agreement of London 2012 hopeful, triathlete Aileen Morrison. The agreement will run to London 2012 and beyond.
Commenting on the agreement, Aileen – currently ranked 7th in the ITU World Rankings – said, “For any athlete, sponsorship is important. Furthermore it is good to have the support of companies in the know, and that they see me as a good enough athlete to want to support. It’s a confidence booster for me”.
Aileen Morrison's new tri-suit in Monica fabric with Acquazero treatment
Earlier in 2012, Triathlon Ireland announced an apparel agreement with DMC Sports and Santini. Since the beginning of the season, Triathlon Ireland wears both technical and leisure garments from the Italian based clothing company. According to David McQuaid, Managing Director of DMC Sports, an independent sponsorship of a high profile elite Irish Triathlete was the next step. “
Naturally the sponsorship of Aileen is somewhat value added to our initial kit sponsorship with Triathlon Ireland, but it is a little bit more than that. During the winter we worked all three parties on the development of a high-end world class Santini tri suit from scratch. It was there that I came across Aileen and found her to be not just professional and pleasant, but extremely willing to be involved and lend her experience. Aileen is an asset to a sponsor,” he said.
The Derry native has been in blistering form this season, already netting two podium positions, firstly at the first ITU European Cup of the season, at Quarteira in Portugal and following this on with another silver podium position at the ITU World Cup in Japan. “I met David during the winter when we were prototype testing the new suit. I’m happy to be supported by DMC because it allows me now to have the performance kit that I need to compete at the highest level in WTS and look good doing it” she said, before further adding “ DMC are also helping me with some travel costs this year which takes a lot of pressure off me in an Olympic year, by being able to go to all the races I need to go to, to enable me to move forward in my sport”.
Commenting on the new clothing itself, Paola Santini, Marketing Manger of Santini explains, “This was a project. It started from point zero. And gradually we developed in house the suits following the requests and indications of the Elites”.
“The suit is made of what we refer to as Monica fabric, elastic but very compact, it provides both muscles compression and support. But our finishing touch is the Acquazero treatment. This water-repellent treatment is exclusive to Santini and still allows the suit to maintain it’s original features”
“One request coming from our Irish distributor’s side was that the end suit was 100% customisable. Well the Monica fabric is printable through sublimation, and all suits that we will provide to Triathlon Ireland in 2012 will be printed” she said.
“The material makes for fast swimming” Aileen added.
Aileen next competes in Dunkerque in France on May 20th, before joining her Triathlon Ireland teammates for the Madrid round of the World Cup Series on May 26th.